Bro! What’s my KPIs

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  1. Revenue Growth – “Show Me the Money!”: Keep track of the cha-ching! Watch as your product’s revenue grows faster than a kid in a candy store.
  2. Customer Acquisition Cost (CAC) – “Hunting for Treasure (without Breaking the Bank)”: Measure how much you’re spending to reel in those customers. Ideally, you want to find your treasure chest without emptying your pockets!
  3. Customer Churn Rate – “The Houdini Effect”: It’s like a magic trick! Customers disappear into thin air faster than you can say abracadabra. Keep them engaged, or poof! They’re gone!
  4. Feature Adoption Rate – “The Cool Kids’ Club”: Keep tabs on how quickly your users jump on board with new features. You want them clamoring for the latest updates like they’re lining up for the newest iPhone.
  5. Time to Market – “Race Against the Clock (or Maybe a Sloth)”: How quickly can you go from idea to launch? Aim for cheetah speed, but sometimes you end up with sloth-like progress. Hey, slow and steady wins the race… sometimes.
  6. Bug Fix Rate – “Exterminator Extraordinaire”: Track how fast you squash those pesky bugs. You’re like the Sherlock Holmes of software, solving mysteries and restoring order to the digital world, one bug at a time.
  7. Net Promoter Score (NPS) – “Fandom Fever”: Measure how many of your users are singing your praises versus how many want to throw tomatoes at your product. Aim for rock star status, but remember, even Beyoncé has her critics!
  8. Feature Delivery Rate – “Feature Factory”: How quickly can you churn out new features? You’re like a gourmet chef in a kitchen, whipping up delightful dishes of functionality faster than Gordon Ramsay can say, “Where’s the lamb sauce?!”
  9. Usability Metrics – “User-Friendly Unicorn”: Keep tabs on how easy-peasy lemon squeezy your product is to use. You want users to navigate your app like they’re strolling through a field of daisies, not hacking their way through a jungle.
  10. Innovation Metrics – “Trailblazer Badge”: Measure how much you’re pushing the envelope and thinking outside the box. You’re not just following the crowd; you’re leading the parade, wearing your innovation crown like a boss!

Remember, while it’s fun to put a humorous spin on things, these KPIs are serious business when it comes to measuring the success and impact of your product. So, keep laughing, but also keep tracking!

To make it boring let’s list down it again 😛

Key Performance Indicators (KPIs) in product management help measure the effectiveness of product development, performance, and success in achieving strategic objectives. Here are some common KPIs used in product management:

1. Revenue Metrics:

  • Revenue Growth: Measure the increase in revenue generated by the product over time.
  • Profit Margin: Evaluate the profitability of the product by comparing revenue to costs.
  • Average Revenue per User (ARPU): Calculate the average revenue generated per user or customer.
  • Customer Lifetime Value (CLV): Assess the total value a customer brings to the business over their entire relationship with the product.

2. Customer Metrics:

  • Customer Acquisition Cost (CAC): Determine the cost incurred to acquire a new customer for the product.
  • Customer Churn Rate: Measure the percentage of customers who stop using the product within a given period.
  • Net Promoter Score (NPS): Assess customer satisfaction and loyalty based on feedback and recommendations.
  • Customer Satisfaction (CSAT): Measure overall customer satisfaction with the product and services provided.

3. Product Adoption and Usage Metrics:

  • Active Users: Track the number of active users or customers engaging with the product within a specific timeframe.
  • User Engagement: Measure user interaction with the product, including session duration, frequency of use, and feature usage.
  • Retention Rate: Evaluate the percentage of users who continue to use the product over time.
  • Feature Adoption Rate: Assess the adoption of new features or updates by users.

4. Market Metrics:

  • Market Share: Determine the percentage of the total market that the product captures.
  • Competitive Analysis: Evaluate the product’s performance relative to competitors in terms of market share, pricing, and features.
  • Market Growth Rate: Measure the rate at which the market for the product is expanding or contracting.

5. Product Development Metrics:

  • Time to Market: Evaluate the time taken to develop and launch new product features or updates.
  • Feature Delivery Rate: Measure the frequency and efficiency of delivering new features or enhancements.
  • Bug Fix Rate: Track the speed and effectiveness of resolving reported bugs or issues.

6. User Experience Metrics:

  • Usability Metrics: Assess the ease of use and intuitiveness of the product through metrics such as task completion rate and error rates.
  • Customer Support Response Time: Measure the speed and efficiency of customer support in addressing user inquiries and issues.
  • User Feedback Analysis: Analyze user feedback, reviews, and ratings to identify areas for improvement and gauge overall user sentiment.

7. Strategic Metrics:

  • Alignment with Product Roadmap: Assess how well the product’s performance aligns with strategic goals and the product roadmap.
  • Innovation Metrics: Measure the level of innovation and differentiation achieved by the product compared to competitors.
  • Return on Investment (ROI): Evaluate the return generated by investing resources in product development and marketing efforts.

By tracking these KPIs, product managers can gain valuable insights into the performance of their products, identify areas for improvement, and make data-driven decisions to drive product success and achieve business objectives.

Now let’s see how to measure it using some cool techniques using product management widely spread lingo

  1. “Cha-Ching-o-Meter” (Revenue Growth): Keep an eye on your “Cha-Ching-o-Meter” as it goes ka-chow! The sound of cash flowing in faster than a squirrel on a caffeine high.
  2. “CAC Attack” (Customer Acquisition Cost): Measure how much you’re splurging to lure in those customers. It’s like playing a game of “How much money can we throw at this until someone notices?”
  3. “Churn-o-Matic” (Customer Churn Rate): Watch in horror as customers vanish into thin air faster than socks in a dryer. It’s the magical disappearing act you never wanted to see!
  4. “Feature Frenzy” (Feature Adoption Rate): Keep track of how quickly users gobble up your new features. It’s like watching hungry piranhas devouring a buffet – except with software.
  5. “Time Warp” (Time to Market): Measure how fast you can turn an idea into reality. Sometimes it’s like speeding down the highway; other times, you’re stuck in traffic behind a tractor.
  6. “Bug-o-Meter” (Bug Fix Rate): Count how many bugs you’re squishing like a pro exterminator. It’s like playing whack-a-mole, but with code!
  7. “Fan-o-Meter” (Net Promoter Score): Gauge how many fans you’ve won versus how many haters you’ve acquired. It’s like being the hero in your own comic book – or the villain, depending on who you ask!
  8. “Feature Factory Fun” (Feature Delivery Rate): Measure how fast you’re churning out new features. It’s like being on a never-ending roller coaster ride of creativity – buckle up and hold on tight!
  9. “User Unicornometer” (Usability Metrics): Keep tabs on how magical your product is for users. Are they frolicking with unicorns in a meadow, or are they stuck in a maze with no cheese?
  10. “Innovation Innovation Innovation” (Innovation Metrics): Track how many brain cells you’re flexing to come up with groundbreaking ideas. It’s like being a mad scientist in a lab, except instead of potions, you’re brewing up innovation!

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